
X10 Technologies has announced that Bradley Fox has joined the company as the Director of Sales – Canada.
In this role, Bradley is responsible for managing the sales activities of X10 Technologies with a main focus on the Canadian market. He will work with customers to understand their IT needs and develop solutions that meet their specific requirements. Bradley will also be responsible for building and maintaining relationships with key decision-makers in the Canadian market.
Bradley brings over 25 years of experience in the IT industry to X10 Technologies. He has held senior sales positions at several leading IT companies and has a proven track record of success. Bradley’s unique blend of technical and business acumen has allowed him to cultivate key relationships, consistently delivering exceptional results in diverse environments.
“We are excited to welcome Bradley to the X10 Technologies team,” said Oleg Ivanov, President and CTO of X10 Technologies. “His extensive experience and proven track record of success make him an ideal addition to our team. I am confident that he will play a key role in our continued growth in Canada.”
Aside from his professional achievements, Bradley is also a member of the Board of Directors for Between Friends, a charitable organization dedicated to providing unique opportunities to people with disabilities. He is also leading the development of Canada’s only fully inclusive and accessible indoor playground, which exemplifies his commitment to creating inclusive spaces for all individuals.
Unleash Your Inner Tech-Titan
Where IT Doesn’t Just Work, It Transforms.
Let’s be real: IT challenges are getting tougher than a two-dollar steak. At X10 Technologies, we’re the national systems integrator who walks into that complexity and says, “Hold our coffee.”
We are the trusted advisors for organizations who want to operate not just securely, but ahead of the curve. Our secret sauce? A relentless focus on cybersecurity, infrastructure, cloud, and managed services, delivering outcome driven solutions that actually make a difference.
We don’t do short-term flings; we build long-term partnerships anchored in technical mastery. If you’re looking for a place that doesn’t just deliver solutions but actively powers transformation, welcome home.
Role Overview
Your Mission, Should You Choose to Accept it (Spoiler: You Should)
Are you ready to be the growth catalyst for X10 in British Columbia? Think of yourself as the highly caffeinated, strategically brilliant engine driving our market expansion.
As our Account Executive, you won’t just be “selling stuff.” You’ll be the person opening doors that matter, forging strategic relationships that last, and bringing future forward technology solutions to life for clients who need them yesterday.
If you’re craving a seat at the table where strategy, technology, and opportunity don’t just meet, they collide in a shower of sparks, this is it.
We’re looking for someone who treats a cold call like a conversation with a future best friend.
Key Responsibilities
• Develop and grow a portfolio of assigned accounts through strategic planning, prospecting, and relationship management
• Build and maintain senior-level relationships with customer stakeholders, decision-makers, and influencers
• Understand customer challenges and align X10’s technology offerings to deliver measurable business outcomes
• Manage the full sales cycle from opportunity identification through to close, including contract negotiation and forecasting
• Collaborate with internal technical teams and vendor partners to architect winning solutions
• Represent X10 at industry events, trade shows, and partner engagements
• Achieve and exceed annual sales targets, contributing to overall company growth
• Maintain accurate pipeline and CRM data to support forecasting and reporting
• Stay informed on emerging technologies and industry trends relevant to client needs
Qualifications
• 10+ years of progressive sales experience in the IT industry, preferably with a manufacturer, Value-Added Reseller (VAR) or systems integrator
• Experience working with public sector clients (education, government, or healthcare) is preferred
• Proven track record of meeting or exceeding quota in a high-performance sales environment
• Deep understanding of enterprise technology solutions including networking, cybersecurity, cloud, and managed services
• Strong communication, negotiation, and presentation skills
• Self-starter with a high degree of initiative and accountability
• Ability to build and maintain trust-based, consultative relationships with clients and internal stakeholders
• Market-leading base salary complemented by commission earnings
• Prior experience in the industry is required, with a background working for a VAR or vendor.